The Diffusion of Innovation Theory explains how new technologies and innovations get diffused around society, with the case of social media providing a timely example.
When social media platforms started, it is Innovators, the technology pioneers, who get in first. Think of the people who created social media and launched it. Next, Early Adopters, the first people who started using it and this is including visionaries and influencers. The people realizing their potential in storytelling and networking. These trendsetters influence others, they are leading the way for the entry of the Early Majority, a group that joins when sites like Facebook or Twitter gain mainstream popularity and credibility. This phrase might sound familiar to you if you got into social media during its rise to mainstream to keep up with connections or share parts of your life.
The Late Majority, on the other hand, approaches new platforms with some skepticism. They might have signed up for Facebook years after its peak popularity due to peer pressure or fear of missing out. Finally, there are the Laggards, the resistant people who oppose or avoid adoption altogether. This is often due to skepticism, privacy issues, or a preference for traditional communication. Which is 16% of the population, according to the Corporate Finance Institute.
As a social media user, one recognizes the benefits of interconnected, creativity, and the spread of information. However, this concept also highlights the challenges involved in adoption. Some individuals are resistant toward it based on valid issues like addiction, privacy, or the psychological impact of social media. As I grew up in the age of technology, I love social media personally and being able to connect with my friends and people around the world. I use pintrest all the time to create outfits and boards to make goals for myself. I also use Tiktok on a regularly basis. I watch peoples videos and it also helped me with my college admissions process. Without Tiktok, I would have probably went to Southern Methodist University and not High Point University. 
The Diffusion of Innovation Theory, overall, explains the many motivations and concerns that shape the process of adoption. This theory is necessary to understand not only the path that social media has caused for our world for innovative change but also the individual experiences of the people who live inside the virtual world.
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